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| Quiznos Public Relations
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Quiznos New Baja Chicken Delivers Tex-Mex Flavors from the Summer Grill with Sweet and Smokey Baja Sauce, Mild Chipotle Mayo and Fresh Cut Cilantro |
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| New Limited Time Offer and its ‘Wrong Way’ Advertisement Highlight Chain’s Dynamic Use of Bold Flavor-Profiles | ||||
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Release date: June 04, 2007
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Quiznos, one of the nation’s fastest-growing quick service restaurant chains, today introduced the Baja Chicken sub to its nationwide toasted sandwich roster for a limited time only. The sub will remain on the menu until August 12, highlighting Tex-Mex flavor-profiles for the summer months. “Baja Chicken really captures the mood of summer with a smoked flavor that conjures up the experience of a weekend at the grill,” said Chef Zach, Quiznos Director of Culinary Development. “Specifically, the flavors in the Baja Chicken’s two sauces, the Smokey Baja and the mild chipotle mayo have been aligned to work together to create a complex first layer of flavor. What really makes this sandwich pop, though, is the cilantro which takes the place of lettuce, bringing a fresh bright flavor to the final layer of the sandwich.” To promote the LTO, Quiznos will run its second ‘Wrong Way’ advertisement, designed to focus on the chain’s premium food and bolder than bold flavors. “We found through market tests and through day-to-day customer interactions that our guests really value Quiznos use of fresh, loaded flavors,” said Steve Provost, Quiznos Executive Vice President and Chief Marketing Officer. “This sandwich really meets that demand with one of the stronger taste concepts to come out of our kitchens this year. The Baja Chicken is an incredibly flavorful sandwich and we expect it to do well this summer.” Baja Chicken is available in small, regular and large sizes, priced from $4.39 to 7.99.
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